"Fresh" continues to resonate increasingly with shoppers, according the Shopping for Health 2014 report.
Forty-four percent say they are buying more fresh ingredients, up from 34 percent two years ago. And for many, "local" means "fresh." The concept of buying local has become pervasive and even outpaced organic. The official standard remains, important, but local has shown significant growth.
Shopping for Health is an annual Food Marketing Institute report produced in conjunction with Prevention and Rodale.
This slide show highlights FMI's organic and local foods findings.