Beauty-from-within is a top dietary supplement product trend in 2019, according to the Nutrition Business Journal 2018 Condition Specific Report, and could reach more than $1 billion by 2020. The explosive category market growth is because of advancements in science and the paradigm shift in consumer acceptance of nutricosmetics, particularly amongst millennials.
Choosing the right ingredients that promote youthful-looking skin is a critical first step in the formulating process of a nutricosmetic. Collagen-based products are experiencing rapid growth within the category, but not all collagen products are alike. Consumers are looking for clinically tested ingredients in the products that they purchase.
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