Communication during a crisis is critical, but so is the ability to navigate and sync your public relations and marketing strategy through a pandemic like COVID-19. Staying relevant, consistent and flexible in short and long-term strategy planning is a necessary skill set that will set you up for success. Learn how to leverage public relations to do good, expand your audience and build awareness that will motivate lasting change from your current and future customers while discovering where and when marketing fits in as part of your overall objective.
Amy Summers, president, Pitch Publicity
Amy Summers launched Pitch Publicity in 2003, in the face of a rapidly changing climate for communication and media relations. She has 20 years' experience in securing publicity and developing communication strategies for influential experts in natural health and medicine, science, tech and finance for both international corporations and nonprofit organizations. Summers’ campaigns have resulted in billions of media impressions worldwide and she’s credited as the first to strategize live media interviews at both the deepest and highest points of the planet (scientific laboratory Aquarius, 63 feet beneath the sea; and Mount Everest summit, 21,000 feet above sea level). She earned her Bachelor of Science degree in Public Relations, with minor in Health Science Education, from the University of Florida; serves on UF Alumni Association national board of directors and UF College of Journalism and Communications Public Relations Advisory Council. Summers produces one of the most highly ranked communications flash briefing called, “The Pitch with Amy Summers,” heard on Amazon’s Alexa and Google Home, and is the first published smart voice course available through her educational communications company, INICIVOX, designed to inspire and strengthen soft skill learning.