The pandemic has had an undeniable impact on the retail industry. The pressure for brands, retailers, and marketers to keep up with consumers’ rapidly changing needs is higher than ever before.
After surveying thousands of consumers, Sampler rounded up the most striking insights of the year from changes in sentiment, discretionary spending and digital adoption. Coupled with custom research findings from New Hope Network's NEXT Data and Insights team, this webinar will arm brands and retailers with the information needed to make smart decisions as they forge ahead into 2021.
We’ll dive deep into the trends shaping the future of commerce:
- Changes in consumer shopping habits.
- How consumer values and concerns are reshaping behavior.
- The state of brand loyalty in the current landscape.
- The acceleration of digital adoption.
- The rise of e-commerce and the DIY consumer.
- Consumer sentiment around product sampling.
Join Sampler and New Hope Network for a 60-minute webinar to get a closer look into these new consumer trends and learn ways to connect, engage and build relationships that outlast the pandemic.
Content Marketing Director, Informa Health and Nutrition
Vice President of Business Insights, New Hope Network
A strategic business leader, innovator, marketing, and market research professional, Eric specializes in helping businesses develop strategy and identify and prioritize opportunities. Sitting at the forefront of the natural products industry, New Hope Network is well positioned to identify the cultural forces and trends creating opportunity in this exciting and evolving marketplace. Eric strives to help companies large and small identify, prioritize and take advantage of opportunities in the evolving food economy.
Marketing Director, Sampler
The marketing director at Sampler, Kelly is one of the company’s earliest employees. With nearly a decade of experience in brand strategy and communications for consumer packaged goods, Kelly joined Sampler to help build the team’s marketing foundation. Since joining Sampler, Kelly has helped develop and implement Sampler’s B2B2C brand voice through the creation and amplification of digital content. She has played an integral role in helping Sampler win industry awards as well as secure press coverage from top publishers like TechCrunch and Ad Age. She is also a co-founder of RetailTO, the newest events series within the TechTO family. RetailTO focuses on bringing together Toronto’s retail community to discuss top trends and innovations within the industry.