Morgan Keim is CEO of Sprouted Ventures, a market strategy and marketing collective that helps emerging plant-based brands achieve scale revenues, grow distribution and find funding. He was an integral member of the early launch teams at Impossible Foods, Motif Ingredients (Ginkgo Bioworks) and a number of emerging brands in the category.
Morgan’s Recent activity
The plant-based space is growing like gangbusters, driven by the rise of the flexitarian consumer. However, four major myths about the plant-based category can prevent brand adoption.