According to just-published results from a NPD survey, Americans are choosing to eat healthier, rather than jump on board with popular diets. “The desire to lose weight really was a 90’s trend. Today consumers appear to be making healthier food choices,” says Harry Balzer, vice president of The NPD Group, and author of Eating Patterns in America. The press release also notes that
at least once in a two-week period, over 70 percent of Americans are consuming reduced fat foods, and over half of them are eating reduced calorie, whole grain or fortified foods. In addition to these foods, other “better for you” foods consumed include diet, light, reduced cholesterol, reduced sodium, caffeine free, sugar free, fortified, organic, and low carb varieties.
Which made me wonder what you, our health-conscious readers, think about these types of "healthier" foods. What's on your mind when you buy groceries?
And stay tuned for our July feature, "Label Know-How," which gives key pointers on how to tell if that product you're about to buy is truly healthy for you—or not.