I'm a fan of Brian Wansink, PhD, creator of the 100-calorie packs (yes!), director of Cornell's Food and Brand Lab, and author of Mindless Eating: Why We Eat More Than We Think. This is NOT a diet book; as he says on the book's website, "One reviewer called me the 'Sherlock Holmes' of eating. I thought that was cool because Mindless Eating uses science to answer some of the puzzles as to why we eat like we do. But it also shows how we can make our environment work for us rather than against us. ... Mindless Eating has lots of tips, but to really personalize them, it’s good to use food trade-offs and food policies to make small, stylized changes that fit with your life." One of his best tips: Use smaller plates ("we eat with our eyes, not our stomachs," says Wansink). How easy is that? What's your favorite idea for mindFUL eating?