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Delicious Living Blog

Industry label calls Froot Loops a smart choice ... huh?

Sounds like a headline from The Onion, doesn't it? But no joke: A new industry program called Smart Choices slaps a green-checked icon on certain foods for being "better" choices ... and, yes, Froot Loops gets the nod, along with Cocoa Crispies and Fudgsicles, reports The New York Times. Better than what, I'd like to know? This kind of marketing subterfuge really steams me; we consumers are confused enough as it is with greenwashing and healthy-looking labels making us think we're choosing well for our health and our family's health. According to the NY Times article, “'The object of this is to make highly processed foods appear as healthful as unprocessed foods, which they are not,' said Marion Nestle, a nutrition professor at New York University." Major players like Kellogg's, Tyson foods, ConAgra, Unilever, Kraft, and General Mills are on board (to the tune of $100,000 annually), so keep your eyes peeled and don't be fooled; read labels for yourself to make a truly smart choice.

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