I've been trying to cut my consumption of stuff when buying hot coffee drinks. Best of all is when I take my own insulated cup. If I forget that or don't have one on hand, my second approach is saying "no thanks" to a plastic lid. And third is trying to carry a very hot cup without one of those cardboard cuffs like Java Jackets (which are a great idea and are recyclable, but not conducive to the "reduce" mantra). Now comes Fusion Brands' cupcooley, a reusable silicone band that you can tuck in a purse or briefcase and slip over any hot cup. One less piece of waste to go, please.