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Stock up in Super Bowl style

It’s hard for many natural products retailers to avoid stocking merchandise that may appeal to the mass market during holidays like Thanksgiving, Halloween, Valentine’s Day and of course, Super Bowl Sunday. This weekend America will celebrate one of the most gluttonous holidays all year, if you can call it that. Instead of avoiding crowd favorites like chips and dip, indulge your customers with healthy alternatives in the deli and show some team spirit with creative merchandise displays.

Deli delights
Consider some of these recipes to please a group of football fans.

Team-themed End caps

Don’t happen to have a store located in either New Orleans or Indianapolis? Cheer on both teams with enthusiastic end caps.

Oh when the Saints…
Making their first Super Bowl appearance, the New Orleans Saints and their fans have a lot of excitement built around this game. Enthrall your shoppers by including both football paraphernalia and highlights from the city itself. Items to include in your display could be:

  • Packaged jambalaya products

  • Umbrellas

  • Mardi Gras beads

  • Barbecue sauce

  • Shrimp

  • Everything black and gold

Buck ‘em Colts…
Indianapolis fans are used to the attention of going to a Super Bowl. They know how it’s done, so urge party planners to stick to the basics and show a ton of team spirit. Cross merchandise with these items:

  • Blue and white table cloths, napkins, paper plates, etc

  • Popcorn

  • Tomatoes (an Indiana favorite)

  • Ingredients to make breaded pork tenderloins

  • High quality, grass fed steak – a Midwestern tradition

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