New Hope is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

White Wave empowering employees

Having just returned from meetings and lunch at the White Wave headquarters in Broomfield, Colo., I feel buoyed by the efforts this billion-dollar company is making in what its founder, Steve Demos, called responsible livelihood.


The office's low-VOC paint and recycled carpeting are one thing, but I was impressed by how much the 450-person staff is encouraged to help its community. WV’s Values in Action program keeps track of employee’s volunteer activities (more than 5 thousand hours in 2009) such as working at the local food bank, how often a bus is taken to work (5,350 in 2009) or when a book on green living is read. The company’s holiday party last year was scaled back and the resources saved were given to the local food bank.


While enjoying a lunch of organic salad and homemade soup (offered every day in the cafeteria), I learned that soon a truck would deliver mulch in the amount of what employees had been putting into the office compost bins the past year; employees could then take home whatever mulch they wanted.


It is empowerment at the employee level such as this that creates a truly sustainable workplace and sets our industry apart.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish