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The category has undergone an accelerated maturation process and it's easy to point the finger at COVID as the culprit -- but we reveal that the full story is much more complex and surprising.
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Personalized nutrition is set to transform the sales channel picture for dietary supplements, but the bulk of purchases are expected to happen online–leaving brick-and-mortar retail spaces behind.
Local, regional and national brands celebrated for outstanding quality, environmental stewardship, organic integrity, innovation, purpose and partnership.
Catering to health-conscious consumers with in-gym locations, The Vitamin Shoppe offers convenient access to sports nutrition and wellness products in an innovative retail format.