Sustainability sells in CPG

Consumer interest in—and willingness to pay more for—products produced in a socially and environmentally friendly way have grown across many regions, age groups and income levels.

From sourcing ingredients in a way that’s fair to workers and responsible for the environment, to packaging products with recyclable or compostable materials, sustainability is a crucial part of every CPG companies’ business model today.

In a new report called The Sustainability Imperative, Nielsen surveyed 30,000 consumers on their beliefs and habits around buying sustainably made products, and used retail sales data to assess sales growth of these products. See some of the insights below.

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