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NBJ

Activia Achieves Breakthrough Status in U.S. Probiotics Market

Within the last 14 months, Dannon, the U.S. division of Group Danone, has achieved a milestone in the U.S. food business: gaining a massmarket following for Activia, a functional food that targets gut health with probiotics. Where other gut-health and probiotic-fortifi ed product launches have been scuttled due to lack of consumer acceptance—including Dannon’s own Actimel—the Activia yogurt is rocketing to impressive distribution

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