Divided on Peptides, United on Parabens, Skin Care Makers Ride the Anti-Aging Boom

At $2.3 billion or 41% of total NPC sales, the skin care category is by far the largest segment of natural personal care. As such, it is the target of the majority of manufacturers, the category given most space by retailers. and the market that is most important to ingredient suppliers. Industry participants describe a booming and diverse category where multiple trends are intersecting to bolster future growth. Consumer research by the Natural Marketing Institute last year

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