GNC Pumps Up Sales Under New Ownership

GNC installs new management and boosts advertising amidst IPO rumors.

Since acquiring General Nutrition Centers Inc. (GNC) in December for $747 million from Royal Numico, Apollo Management LP has taken steps to bulk up sales. In recent months, the company has installed a new management team, launched new products, boosted advertising revenues and generated healthy revenue growth. “There is a very clear vision and focus for the company,” said Margaret Peet, senior VP and national sales director for GNC. “There is a very good

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