NBJ Management Achievement Award: Sarah Bird on Annie's IPO

Annie's Inc. has been a mainstay in the natural products industry for over 20 years, and just recently celebrated its foray onto Wall Street with a March 2012 IPO, for which the company received Nutrition Business Journal's 2011 Management Achievement Award. Sarah Bird, VP of marketing at Annie's, attended the 2012 NBJ Summit to accept the award.

Here she talks to NBJ Editor-in-chief Marc Brush about trends in organic, the non-GMO movement, and staying true to the company mission post-IPO.

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