NOW Foods Sees Sustainable Recovery Ahead in Natural Retail Channel

Value-price supplement manufacturer is wedded to health food stores philosophically and strategically.

With over 1,800 SKUs distributed in independent health food stores throughout the country, NOW Foods might be described as a kind of stock index fund for supplements in the natural retail channel. We are a “follower” company, said Bill Landry, marketing manager. “The market is improving, and so we’re growing with the market.” In fact, NOW Foods may be growing even better than the market. In the first quarter of 2004 the company had its best quarter ever, with sales up 8%. In

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