Organic Juice Companies Pursue Leading Brands and Broader Distribution

Uncle Matt’s, Columbia Gorge, Clement & Pappas and Healthy Beverage reflect on the trials and rewards of the organic juice business

Organic beverages has been a dynamic segment over the last year, with new product formats, mergers and acquisitions, surging growth by recent start-ups and continuing penetration of private-label products. As in so many other categories, many of the biggest players have consolidated. R.W. Knudsen, Santa Cruz Organic and After the Fall have long been in the J.M. Smucker Co. fold; Mountain Sun was acquired by Acirca in 2000 and is now part of

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