Special Feature: Supplement Industry Makes its Case for Healthcare Cost Saving

Cost efficacy studies have an important place in drug evaluations: Many U.S. managed care organizations require cost effectiveness analysis of prescription drugs for formulary listing, and many countries require it for pre-market approval. Only in the last few years have economists started to examine the cost benefits and cost effectiveness of dietary supplementation. While still early-stage, these studies talk to health payers and policymakers in their own language, and sponsors hope they

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