Internationally lauded natural medicine expert Jeffrey Bland, Ph.D., will deliver the keynote address at the American Herbal Products Association's (AHPA) annual Member Meeting & Breakfast, Thursday, March 7, in conjunction with Natural Products Expo West in Anaheim, Calif.
Bland's presentation, titled "Herbology, Phytopharmacology, and Botanical Medicine: Past, Present, and Future," will explore how the "omics" revolution has yielded breakthrough understanding of bioactive ingredients' complex roles in regulating biological function. Such revelations have boosted knowledge of the adaptogenic properties of botanical products and in turn have prompted the transition from herbology to botanical medicine to phytopharmacology.
The AHPA Member Meeting & Breakfast will take place in the Marquis Center Ballroom at the Anaheim Marriott Hotel. The event kicks off with breakfast at 7:30 a.m.
Attendance is complimentary for one representative of each AHPA member company. Additional member company representatives, as well as nonmembers, can attend for $95 each. To register, visit the AHPA website.
Bland is the founder and president of the nonprofit Personalized Lifestyle Medicine Institute and chairman and CEO of KinDex Therapeutics. From 2000 to 2012, he served as chief medical officer of Metagenics Inc., and was president and CEO of the company's subsidiary, MetaProteomics, from 2006 until last year. Prior to that, Bland cofounded both the Institute for Functional Medicine in Gig Harbor, Wash., in 1991, and Bastyr University of Natural Medicine in Kenmore, Wash., in 1978. He has authored five books on nutritional medicine for healthcare professionals, five books on nutrition and health for consumers, and more than 120 peer-reviewed research papers on nutritional biochemistry.
This year's AHPA Member Meeting & Breakfast is sponsored by Paragon Laboratories, along with AHPA's 2013 annual fund sponsors Grifcon Enterprises, Ryan Turner Specialty, and Tom's of Maine.
Also on the AHPA Member Meeting & Breakfast agenda:
- Election of AHPA board of trustees
- Presentation of the 2013 AHPA Awards
- Legal and regulatory update from AHPA General Counsel Anthony Young
- An introduction to AHPA's Botanical Safety Handbook, Second Edition
- An introduction to the AHPA Botanical Authentication Wiki