Natural & Organic Products Europe preview

Natural & Organic Products Europe preview

With visitor preregistration up 25 percent from last year, the two-day trade event is poised to connect more than 8,000 health, food and beauty buyers.

Now only days away, visitors to this year’s Natural & Organic Products Europe trade show at London’s Olympia this weekend on Sunday and Monday, April 7 and 8, will enjoy an increased opportunity to expand their natural and organic ranges, with 600 exhibiting companies from 35 different countries now confirmed.

With visitor preregistration figures now over 25 percent ahead of this time last year, the two day trade event is poised to connect more than 8,000 health, food and beauty buyers—including representatives from major supermarkets and multiples, specialist suppliers, international wholesalers and distributors, pharmacies, leading contract caterers, salons and spas, plus hundreds of independent retail outlets—with the latest new products from some of the most innovative natural, organic, fair trade, free-from, and eco-friendly brands in the world.

This year’s show highlights include first time appearances in the Natural Food Kitchen by celebrated French chef Raymond Blanc, TV nutritionists Amanda Hamilton and Vicki Edgson, and gourmet vegetarian chef Natasha Corrett (who cowrote the popular ‘Honestly Healthy’ alkaline cookbook with the aforementioned Edgson). 

The new Natural Products Live! seminar programme includes sessions by Craig Sams (cofounder of Green & Black’s), Patrick Holford, Dr Marilyn Glenville, and Paul Moore (chair of the Organic Trade Board). 

The Natural Beauty & Spa Theatre (sponsored by Kinetic Natural Products Distributor) features a headline Keynote by Horst Rechelbacher (founder of Aveda & Intelligent Nutrients), whilst Amarjit Sahota will be presenting key findings from Organic Monitor's brand new report on the UK market for natural and organic personal care products, which is said to have grown by 5.5 percent to £202 million in 2012. 

Another show feature that has already generated a wealth of visitor interest is the New Product Showcase, which currently includes over 270 entries—up 30 percent on last year’s total.  With many launches timed specifically to coincide with the event, attending buyers can enjoy an exclusive preview of new product developments—across the VMS, natural beauty & spa, natural living & home, food, organic food, drink, and special diet categories—before they reach their competitor's shelves. 

Always a popular destination, visitors to the showcase on Sunday, April 7, will also be able to vote for their favourite new products, which will be announced later that night at the prestigious Natural & Organic Awards (hosted by Natural Products magazine, in association with the Soil Association).

For 2013, Canada, Argentina, the Philippines, and Malaysia will be hosting new international pavilions (joining Italy, Organics Brazil, Indonesia, Australia, and France, who’ll be hosting beauty and food pavilions).  There’s also a new Raw Food Village; an Organic Beauty Parlour hosted by the Soil Association; and a Retailer Networking Zone, where the Health Food Institute, National Association of Health Stores and the CHC will be hosting drop-in sessions.

Returning pavilions in the Natural Food Show section of the event, include the Soil Association Organic Marketplace, the Organic Trade Board Pavilion, Vegan Society Pavilion, and South West Food & Drink pavilion.


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