Patagonia Provisions announces acquisition of Moonshot

Two leaders in the regenerative and organic food space come together, proving that responsible business is good business.

March 7, 2023

3 Min Read
Patagonia Provisions announces acquisition of Moonshot

Patagonia Provisions, the food and beverage division of Patagonia, announced Tuesday that it has acquired Moonshot, a Planet Forward Inc. snack brand known for its climate-friendly practices.

“I founded Moonshot with the vision of using the power of food to help tackle climate change,” said Julia Collins, founder of Moonshot. “By joining Patagonia Provisions, who recently made Earth their only shareholder, Moonshot now belongs to the planet. I cannot imagine a more spectacular path forward for our mission, our team and our Climatarian community.”

The company also produces the crackers using renewable energy in a LEED-certified facility, and makes its boxes with 100% recycled materials and are, themselves, recyclable, Collins told New Hope in 2022.

"To us, it's not one action, but taking a full inventory of your company's impact on the planet so you can holistically evaluate where you can make adjustments and drive change. It all starts with measuring your baseline carbon footprint so you can create an action plan from there and track progress year over year," she said in that interview.

For its climate mission and taste, Moonshot won the Expo West Virtual 2021 NEXTY Award for Best New Savory or Salty Snack.

This acquisition—Patagonia's first in more than 20 years—is part of an effort to invest in businesses and products that support the company's mission to save the planet.

Related:New Food Order, a new podcast, explores the food industry's influence on climate

As consumers become increasingly aware of the role the food system plays in the climate crisis, many are seeking foods with an improved environmental impact. Patagonia Provisions is meeting this rising consumer demand for climate-friendly foods by sourcing ingredients that rebuild soil, protect the health of ocean ecosystems and otherwise protect the environment.

“Moonshot has achieved impressive growth by producing and selling delicious and nutritious crackers with a materially improved carbon footprint compared to industry standard practices,” said Paul Lightfoot, general manager of Patagonia Provisions. “Moonshot’s values and mission are strongly aligned with Patagonia Provisions, which made it easy to warmly welcome their people onto our team.”


Moonshot was created to be the first climate-friendly snack brand with the mission of tackling the climate crisis through the power of responsible food supply chains. Moonshot’s main ingredient, wheat, is grown with regenerative and organic practices and is traceable to the farm and field. Furthering the mission, Moonshot designed a micro supply chain, with its wheat farmers, miller and manufacturer within 100 miles of each other, resulting in a lower carbon footprint.

Patagonia Provisions was one of the first companies to partner with the Rodale Institute in support of Regenerative Organic Certification. The parent company, Patagonia, stopped providing branded clothing for companies that damaged the environment; it takes back used Patagonia apparel for recycling or reuse—and uses scraps to recreate other products in its ReCrafted Collection.

Perhaps most notably, Patagonia founder Yvon Chouinard and his family in September transferred their ownership of the company to the Holdfast Collective, a nonprofit dedicated to preserving the planet.

"Instead of 'going public,' you could say we’re 'going purpose.' Instead of extracting value from nature and transforming it into wealth for investors, we’ll use the wealth Patagonia creates to protect the source of all wealth," Chouinard wrote on the company’s website.

Source: Patagonia Provisions, with additions from New Hope Network

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