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Are traditional marketing techniques passé?

Video-Are traditional marketing techniques passé?

When launching a modern brand, are print advertisements, press releases and promotional posters still useful, or are they pretty much dinosaur tactics? Should you be pouring all your efforts into the latest tech platforms and social media sites instead? John Grubb, manager partner of Sterling-Rice Group, offers expert advice on how to market natural and organic consumer packaged goods in today’s world.

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