New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Don't let price be a barrier to a good contract manufacturer relationship

If you wanted to rook consumers for as much money as possible, you’d launch a nutrient-void junk food that you could sell boatloads of for super cheap. Thank goodness, you’re in business to promote health and wellness—not just to make a quick dime. Quality is cornerstone for your natural brand, which is why price may not be as crucial as you think. Top industry export Gene Quast, vice president of sales and marketing at Century Foods International, explains why.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.