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Don't let price be a barrier to a good contract manufacturer relationship

If you wanted to rook consumers for as much money as possible, you’d launch a nutrient-void junk food that you could sell boatloads of for super cheap. Thank goodness, you’re in business to promote health and wellness—not just to make a quick dime. Quality is cornerstone for your natural brand, which is why price may not be as crucial as you think. Top industry export Gene Quast, vice president of sales and marketing at Century Foods International, explains why.

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