NeoCell has wrapped up its third annual campaign with Vitamin Angels and is proud to announce that it will be making its largest donation ever to the nonprofit group.
NeoCell raised $192,000—that's enough money to help more than 770,000 children.
"Our goal was to try and help 500,000 children and we went way past that," said Jessica Mulligan, NeoCell vice president of sales and marketing. "We want to thank our customers and retailers for making this donation possible and truly making a difference in the lives of more than three quarters of a million children around the globe."
NeoCell pledged to donate 25 cents for every product sold from October through December and participated in additional retail driven campaigns throughout 2013, which raised $192,000. That's more than double the $71,000 that NeoCell raised in the first two years of its partnership with Vitamin Angels.
"We're happy that our growth allows us to make a bigger donation to Vitamin Angels and help out more children than ever before," said Mulligan.
"Thanks to the support of NeoCell and their customers, we will be able to reach an additional 770,608 children with life-saving and life-changing vitamins and minerals in 2014," said Howard Schiffer, founder and president of Vitamin Angels. "By addressing nutritional gaps we can improve children's health, which can lead to greater educational achievement and economic productivity and give them the opportunity to lead meaningful and productive lives."
According to Vitamin Angels, about 45 percent of all child deaths worldwide are caused by undernutrition—that's 3.1 million innocent lives lost annually. Millions more will never reach their full physical or mental potential. Many of these children can be saved and their lives dramatically improved through access to supplementation. For just a quarter, Vitamin Angels can provide a young child with all the vitamin A he or she needs for an entire year.
Mulligan saw firsthand the difference that Vitamin Angels' efforts make in the lives of children. She traveled with the group to remote villages in Peru.
"The communities I visited have the worst under-nutrition rates in all of Peru," Mulligan explained. "At altitudes as high as 14,000 feet, little can be cultivated besides potatoes, so that's what almost all the children eat for every meal. Their diets don't provide the variety of vitamins and minerals they need to grow and develop properly."
Mulligan and the other travelers saw the benefits of Vitamin Angels' work in the region; children who had taken the vitamins were bigger, stronger and had healthier immune systems than siblings who hadn't take them.