Is your natural products brand as strong as it could be?

You had a great idea, and you turned it into an even better, unique product. You thought of a clever name, put the product in a sharp-looking package, and created a logo and tagline. Now, you’re sure your brand is ready to go… 

Not so fast! The graphic elements are just the beginning of the branding process, as you will learn in this video. Here, Sterling-Rice Group Managing Partner John Grubb weighs in on what it takes to develop a strong brand that resonates with your consumer.