2019 NFM Market Overview: 2018 natural sales highlights - infographic2019 NFM Market Overview: 2018 natural sales highlights - infographic

Conventional grocery continues to capture a bigger piece of the $158 billion natural products industry pie, but natural channel retailers continue to play an important role in the industry overall.

Below are some highlights from this year's NFM Market Overview survey, which measures today's natural products retail environment.

Each year, Natural Foods Merchandiser magazine tracks the trajectory of an industry it measured early on at $1.9 billion in 1980. The annual report dives into market-sizing numbers and benchmark data for the natural industry as well as by store types including supplement stores, health food stores and natural products stores.

Scroll down to the bottom of this infographic to download the annual Market Overview report with all of the data charts and analysis.

Be sure to read coverage of the year in natural, too, as we look at:

Click the download button to get the complete 2019 Natural Foods Merchandiser Market Overview report.