Amplify Snack Brands Inc. has acquired Boundless Nutrition, a rapidly growing better-for-you snack-food company based in Austin, Texas.
Boundless Nutrition, maker of Oatmega protein snack bars and Perfect Cookie, joins the Amplify portfolio that includes SkinnyPop Popcorn and Paqui Tortilla Chips.
Boundless Nutrition's cornerstone brand, Oatmega protein bars, meets consumers' need for great tasting, convenient, on-the-go protein snacks. Made with the highest quality ingredients, including grassfed whey protein and a daily dose of omega-3s, Oatmega offers eight flavor varieties, including chocolate mint crisp and chocolate peanut crisp. Oatmega is currently sold nationwide from natural, grocery, mass and foodservice retailers.
"Boundless Nutrition is the perfect addition to our expanding portfolio of better-for-you snack brands," said Tom Ennis, president and chief executive officer of Amplify Snack Brands. "Oatmega's delicious protein-packed snack bars and 'Nutrition Shared' mission reinforce Amplify's snacking-without-compromise promise, and we're thrilled to welcome them to our family to further define what good snacks should be."
Trevor Ross, Boundless Nutrition founder, said, "At Boundless Nutrition, we have a strong passion for making great-tasting, great-for-you products and are equally passionate about giving back to the community."
