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Danone welcomes Follow Your Heart to its plant-based family of brands

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Danone Follow Your Heart vegenaise and cheese
Earth Island, Maker of Follow Your Heart Brands and U.S. pioneer in plant-based foods, will join Danone's plant-based business and further their commitment to bring innovative, delicious plant-based offerings to consumers.

Leading global food and beverage company Danone and Earth Island, maker of Follow Your Heart brands and a pioneering leader in plant-based foods, today announced that they have entered into a share purchase agreement under which Danone will acquire 100% of the shares of Earth Island. With a proven track record of growth and innovation, and a long-term commitment to nutrition, sustainability and environmental stewardship, Earth Island represents a strong cultural fit with Danone and provides Danone with a unique opportunity to strengthen its plant-based business.

Founded in 1988 to meet the growing demand for Vegenaise at the Follow Your Heart Market & Café, Earth Island is a pioneer in the U.S. plant-based marketplace with a leading dairy-free cheese brand—offering shredded and sliced plant-based cheese, grated and shredded plant-based parmesan and cream cheese alternatives—and the most iconic egg-free mayonnaise brand, Vegenaise. The company also produces delicious plant-based sour cream, salad dressings, and VeganEgg within their Follow Your Heart portfolio. As part of the Danone family, Earth Island will be able to accelerate the growth of the Follow Your Heart brand nationally and internationally alongside some of Danone's best-known plant-based brands, including Alpro, Silk and So Delicious Dairy Free.

"Our mission has always been to produce the best plant-based food products and to make them available to as many people as possible," said Bob Goldberg, co-founder and CEO of Earth Island. "We're very pleased to be joining the Danone family of plant-based companies in a collective effort to bring positive change in the world through the creation of sustainably and responsibly-made foods."

As a global and U.S. leader in plant-based food and beverages, Danone is committed to bringing innovative, delicious plant-based offerings to consumers, in an unmatched variety of formats, for every moment throughout the day, lifestyle and need. In the U.S., plant-based food and beverages are a $5 billion category, and plant-based cheese is one of the fastest growing segments within it. This partnership will enable Danone to enhance and expand its plant-based offerings to provide consumers with plant-based alternatives for even more occasions throughout their day, while also contributing to its goal of increasing plant-based sales worldwide from more than €2 billion in 2020 to €5 billion by 2025.

"We are delighted to welcome Follow Your Heart's team to our amazing team at Danone," said Shane Grant, executive vice president and CEO, Danone North America. "The Follow Your Heart family shares our commitment to producing high-quality products that delight consumers while contributing to the wellbeing of People and Planet. Consumers are increasingly eating flexitarian diets, and we look forward to working with the Follow Your Heart team to offer our consumers even more choices. This partnership will build on our success in plant-based beverages, yogurt alternatives and creamers, further accelerating the growth of our North American plant-based business."

Danone's North American business is the world's largest Certified B Corporation with a mission to bring health through food to as many people as possible. Like Danone, Earth Island is a mission-driven company dedicated to innovating and producing high-quality foods that enhance the lives of its consumers and contribute to the betterment and wellbeing of the Earth and its inhabitants. Together, the two companies will continue to lead the plant-based revolution to support the health of people and planet.

The transaction is subject to receipt of required regulatory approvals.

Source: Danone

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