Natura Launches New Testing Program

SAN JOSE, Calif., May 14, 2007 (BUSINESS WIRE) -- Although Natura Pet Products has not been implicated in recalls associated with wheat gluten or melamine contaminated rice protein, the company believes customers deserve absolute certainty that pet food products are safe. Therefore, Natura has directed an independent laboratory to continually test all of its ingredients and finished products to guarantee that they are free from any melamine contamination.
"Over the past few weeks, Midwest Laboratories has tested our ingredients and ALL of our finished products for melamine contamination - this includes dry, canned and baked treats," said Natura President Peter Atkins, in a message to Natura customers. "As expected, all tests have confirmed that there is no melamine in our foods. Furthermore, Natura Pet Products has incorporated melamine testing as a standard part of our expanded, 120-point ingredient quality control program. This means that all Natura pet foods will be tested and confirmed to be melamine-free before being released."
This is the most recent action taken by Natura to ensure its products' complete safety. In March, Menu Foods, a major manufacturer of pet foods, was forced to recall many canned pet food products because of contaminated wheat gluten from China. At that time, Atkins reassured customers that Natura canned products contained no wheat gluten from China or wheat of any kind. He pledged that Natura would institute a policy of having at least one Quality Control employee present for every production run at their Menu Foods plant. He also pledged that Natura would either acquire or build a canning plant so it could exercise complete control over its product lines.

"We appreciate the trust that you place in us," said Atkins. "All of us here at Natura Pet Products give you our absolute commitment that we will take whatever steps are necessary to ensure your pet's nutritional health and safety."
About Natura Pet Products

Founded fifteen years ago by John and Ann Rademakers and Peter Atkins, Natura is recognized as the most trusted name behind the healthiest pet food in the world. Natura's products are formulated, manufactured, and prepared at human grade levels. Lines include: INNOVA, EVO, California Natural, HealthWise, Karma and Mother Nature. For more information visit: or call (800) 532-7261.

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