Suntory Enters Herb Business, Strengthens Health Food Business

On 17 September, Suntory Ltd. announced that it would enter the herb-related business with the purchase of herb seller/manufacturer Connecto Co., Ltd. at the end of the month by acquiring the company’s entire share capital. Connecto sells its “Botanicals” brand herb teas and basic cosmetics through department stores and specialist shops nationwide. Connecto’s sales in 2008 totaled JPY 13 billion. By entering the herb business, Suntory is not only looking to nurture the Botanicals brand, but also to grow its health food business through shop expansion and increased points of contact with consumers.

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