Vitamin Angels Recognizes Partners at NBJ Summit

Vitamin Angels is a nonprofit, 501.c.3 charitable organization connecting essential micronutrients, especially vitamin A, with infants and children under 5 in need around the world. At the opening reception for the NBJ Summit held on July 20at the St. Regis Resort Monarch Beach, Vitamin Angels honored the contributions of three key retailers and distributors, Vitamin World, the Vitamin Shoppe and United Natural Foods (UNFI), who have shown an ongoing and multi-faceted approach to incorporating Vitamin Angels into their company brand.

The Vitamin Angels Archangel Award is given to companies showing a long-term commitment to reducing child mortality worldwide and improving the lives of children with essential nutrients. “We are proud to recognize the outstanding commitment of these companies to improving children’s health worldwide,” said Howard B. Schiffer, President of Vitamin Angels who handed out the awards. Vitamin Angels Board members, present at the event, including Tom Aarts, Patrick Rea, Steve Allen, Michelle Goolsby, Anthony Zolezzi, Jim Tonkin, Jeff Brams, Scott Holmes and Joanne Gray, lined the stage to congratulate the award recipients.

Accepting the award for Vitamin World were Vicki McGuire, Senior Vice President, and Karen McCutcheon. “We are extremely proud of all our store associates and customers for their passion, dedication and commitment to the Vitamin Angels cause and look forward to the next phase of our donation campaign," McGuire commented. In 2010 Vitamin World, and parent company NBTY (NTY), generously contributed more than 7.2 million doses of children’s multivitamin supplements to Vitamin Angels’ Thrive to Five program as well as over $200,000 through their in store sales of canvas bags.

Marcia Furst, Vice President of Retail, accepted the award on behalf of the Vitamin Shoppe (VSI). “I was quite fortunate to represent The Vitamin Shoppe on a recent trip with Howard Schiffer and team to Bolivia,” said Furst. “Being on the ground, experiencing firsthand the efforts that are being made to assist children and their families through the distribution of vitamin A and education on nutrition and supplementation was uplifting. We are very proud to be associated with Vitamin Angels.” The Vitamin Shoppe has engaged customers and store employees in Vitamin Angels’ mission through bi-yearly in store promotions. This May, in partnership with Nature’s Value, the company held a charity golf outing raising nearly $250,000 for Vitamin Angels.

Tom Grillea, Divisional President, received the award for UNFI (UNFI). “We at UNFI are proud to be supportive of an organization that aids children and adults that are in need of nutrients to better their lives,” said Grillea. UNFI’s partnership with Vitamin Angels includes sponsorship of projects to reach 55,000 children in Honduras and the Dominican Republic each, product procurement, and sales features.

The Summit of the Angels brought together 160 visionaries and leaders in the natural products industry for an intimate and inspirational evening of networking and education. Speakers, including Tom Aarts, Nutrition Business Advisors, Marcia Furst, Vice President of Retail for the Vitamin Shoppe and Patrick Rea, Nutrition Business Journal spoke about the impact their partnership with Vitamin Angels had made on them personally and the on their organizations. The up and coming band, Truth on Earth, performed ‘Madness in My World,’ a song written for Vitamin Angels.

Vitamin Angels—Vitamin Angels is dedicated to reducing child mortality worldwide by advancing availability, access and use of essential micronutrients, especially Vitamin A, to newborns, infants and children under five. In 2010, Vitamin Angels will connect over 20,000,000 children in 40 countries, including the US, with the vital nutrients they need as a foundation for good health. To learn more about global malnutrition, micronutrient deficiencies, and Vitamin Angels' solution for change, visit

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