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Vitiva Eyes Natural Soap and Bath Products Segment

Vitiva, Slovenia, announces entry into the natural soap and bath products market with INOLENS® 4, an all-natural rosemary formula for extending shelf life and stability of natural soap and shower gel.

Traditionally, the soap and bath products industry uses synthetic antioxidants such as BHA and BHT as preservatives to help manage oxidation and extend shelf life. Growing environmental concerns have driven the demand for natural ingredients, such as INOLENS® 4.

“This market is constantly searching products which maintain performance characteristics, but at the same time reduce environmental impact,” explains Dushka Dimitrijevic, Technical Sales Director of Vitiva. “Natural rosemary formula of INOLENS® 4 can help in creating eco-friendly soap and bath products.

Consumers seeking products and solutions that reflect their concern for both personal and environmental health are growing in exponential numbers. According to Natural Foods Merchandiser (NFM), the natural products industry grew by 11% in just the last few years, exceeding US$28 billion. NFM reported sales of natural body care products experienced similar growth, with sales in natural food stores increasing by more than 12%.

“INOLENS® 4 has shown exciting results in extending shelf life of natural soap and shower gel with no influense on final product fragrance or color,” says Dimitrijevic. “This makes it an ideal natural preservative. Natural soap and shower gel producers can benefit greatly from Vitiva's INOLENS® 4 formula and obtain clean label for their products.”

In recent trials, adding INOLENS® 4 to natural soaps extended shelf life up to 50% in comparison to BHA or BHT (at 200 ppm), even at low dosages of 40 ppm of active ingredient. When used in higher dosages, this rosemary formula can be complementary to soap and gel fragrance. It is oil-soluble and can be made water dispersible to fit different formulations. It also is available in liquid and powder forms.

Vitiva is a leading, fast-growing and innovative company providing advanced, application-specific solutions based on natural extracts for the food, cosmetic and nutraceutical industries. Its extensive portfolio includes: VivOX®, INOLENS®, AquaRox® and SyneROX® products. As a science-driven company, Vitiva offers extensive technical support to help its customers launch new products in a timely manner.

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