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NOW offers high quality, affordable products

As NOW’s founder Elwood Richard said, “Don’t ask why we are so cheap, ask why the others are so expensive.”

Since Elwood Richard founded NOW 50 years, ago, the mission has remained to offer value in products and services that empower people to lead healthier lives. Hear from current CEO Jim Emme and former CEO Al Powers how the company has continued to successfully offer the highest quality natural products at affordable prices.

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