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NOW hires 'MasterChef' finalist as R&D corporate chef

NOW hires 'MasterChef' finalist as R&D corporate chef

Chef Suzy Singh will develop recipes and product concepts around a new allergy-friendly and gluten-free line of grains, flours and baking products.

Chef Suzy Singh, FOX’s “MasterChef” Season 2 finalist, has joined NOW Foods as the new R&D corporate chef to help drive NOW® Real Food development. Singh will help bring natural product awareness to the broader wellness-seeking consumer community as well as developing recipes and new product concepts around a brand new, allergy-friendly and gluten-free line of grains, flours and baking products, Living Now™, available this summer.

“We’re having a lot of fun with NOW’s renewed focus on healthy foods,” said David Rosenberg, NOW’s food category manager. “Bringing in a chef of Suzy’s caliber to find creative ways to show people how to eat healthy, delicious food, even if they have allergy limitations, is part of our campaign to make NOW’s food products as ubiquitous as NOW’s best-selling supplements.”

Known as “The Spicy Chef,” Suzy was most recently recognized for making it to the top 4 in FOX’s “Masterchef” Season 2 (2011 to 2012). While cooking has always been a passion of Suzy’s, it hasn’t always been her profession. In fact, as a first generation South Asian (Punjabi, Sikh), Suzy practiced in the field of neurosurgery as a neural engineer before making the switch to follow what she loved.

In July 2010, Suzy enrolled at Le Cordon Bleu Chicago and earned her certificate in Culinary Arts. Since then, she has held a variety of culinary roles, including serving as a spokesperson for Le Cordon Bleu Culinary School, leading research and development for Kulfi & Company (a start-up frozen ice cream company) and founding Suzy Samosas Food Truck, the first South Asian collaborative food truck in Chicago. She also served as a culinary director to Chicagoland restaurants in fast casual, casual and upscale dining. Chef Singh had a South Asian-inspired food tent at Lollapalooza 2012, attracting more than a hundred thousand consumers attending that renowned music festival.

Suzy has been featured in a variety of national and local media, including Better TV, WGN, NBC, FOX, A Taste of New York,, Kenmore Kitchen and Good Day New York. 

“My goal at NOW Foods is to make it easy for people to make natural products a great-tasting part of their everyday diet,” said Chef Singh. “I find that people can often be intimidated to cook with healthier products, or don’t know how to easily incorporate them into a daily diet, so I’m excited to show them the possibilities, especially with the current NOW line of products that includes natural sugar substitute BetterStevia™.”

The NOW website features recipes from Chef Singh and she will be featured on AM Radio 720 Chicago on Friday nights with Nick Digilio through August 16.

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