The NEXTY Awards is an awards program that recognizes the pinnacles of excellence in the natural products industry. On a mission to elevate the most innovative, inspirational and integrity-driven products worthy of acclaim in the natural products industry, the awards are given twice per year at Natural Products Expos East and West and offer exposure to investors, retailers, distributors, media, influencers and more. The finalists and winners are chosen in a thorough two-tier judging process held in the New Hope Network office in Boulder, Colorado, one month before the shows. Check out the NEXTY Awards judging video here!
In the preliminary judging round for Expo West, the internal New Hope Network content, marketing, standards and NEXT Data & Insights teams come together to whittle down over 850 nominees to approximately 70 finalists. For the final judging round, New Hope invites a diverse panel of industry experts to join the New Hope Network team to select a single winner in each of the 22 categories. The finalists and winners are evaluated via deep discussions and debates on several criteria; these include their written answer to what the product's Innovation, Inspiration and Integrity is, the product's taste and ease of use, social and sustainability missions, environmentally responsible packaging, labelling, brand storytelling, nutrition quality and more.
Click through this roundup of this year's judges to learn more about the depth of expertise they’ll bring to the NEXTY judging panel for Expo West 2020.