Twice a year New Hope Network and industry judges gather to celebrate the newest innovations coming from the brands driving the natural products industry forward. This time, we’ve chosen 57 impressive products as finalists for the Natural Products Expo East 2018 NEXTY Award program.
From a record number of nominations, New Hope Network editors and Sterling-Rice Group staff narrowed down more than 450 nominated products to a pool of 57 finalists across 22 categories. This time, we added two new categories to better represent what we’re seeing in the marketplace. New category additions are Best New Tea or Coffee and Best New Ready-to-Drink Beverage. Two to four finalists were chosen per category, depending on the number of total entries for the category.
In addition to the 57 products that wowed us, we’re recognizing six finalists for our NEXTY Consumer Choice Awards—a new branch of the NEXTY Award program that entails brands applying to have their product shipped to 1,000 targeted consumers to receive product ratings and feedback. Learn more about the new Consumer Choice Awards.
Only one product per category will be awarded a coveted NEXTY Award, to be presented to the winners at brand booths on Friday, Sept. 14. We’ll also award six Editors’ Choice NEXTY Award winners that will be selected on-site.
Here are this year’s finalists.