Market Overview

2015 NBJ Special Diets Report and Webinar


We have become a nation of food tribes. A whopping 44 percent of adults now say food restrictions, food allergies, or avoidance of certain ingredients dictate what they eat, according to a 2014 Packaged Facts report. Of those, one in three is trying to get off sugar, one in four is on a “high protein” diet, and 6.5 percent are “lactose free.” Many are motivated not just by a wish to lose weight but, rather, a “new lifestyle” inextricably linked with their social circles and stances on environmental and animal welfare issues. Nearly 1 in 3 adults is trying to go gluten free; one in 10 millennials is vegetarian or vegan; and as many as 3 million people identify with the “ancestral health movement,” a.k.a. Paleo, recent surveys show.

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