Market Overview

December 2017 : The Innovation Issue


To some, synthetic biology is the impending apocalypse—ingredients so bio-identical they are undetectable could flood the market and mislead consumers. To others, it’s responsible sourcing that bypasses ecosystem exploitation. Outside the supplement aisles, many see synthetic biology saving the planet, or at least the bovine part of the planet, in the form of meat and dairy products grown without animals.

How far does innovation go before it starts to look like pharma? And how do supplements remain an alternative to pharma when all those white lab coats are strutting on the catwalk?
Explore this theme and more in NBJ's December 2017 Innovation Issue, out now.


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