6 separate data tables tracking U.S. Consumer Functional Food Usage & Spending.
U.S. Functional Food Usage in 1999
U.S. Functional Food Usage in 2000
U.S. Functional Food Usage in 2001
U.S. Performance Functional Food Usage in 2001
U.S. Substantially Fortified and Inherently Functional Food Usage in 2001
U.S. Functional Food Usage in 2010
Data fields for each of NBJ's 5 consumer classifications include:
*Population
*Percentage of Adult US Population
*Number of Purchases per Month
*Dollars Spent per Month
*Annual Total Purchases
*Percentage of Total Purchases
Chart 53 provides consumer usage and spending patterns for the U.S. functional food market and will help any executive trying to better understand the behaviors of functional food consumers.
