Wholesome!™ the leading North American brand of organic, fair trade and non-GMO sugars and sweeteners, will debut its new foodservice line at the National Restaurant Association show on May 16 to 19 in Chicago (Booth# 10427). Formerly known as Wholesome Sweeteners, the company recently underwent a rebranding and unveiled its new name, logo and package design at the Natural Products Expo West show in February. Wholesome! and its foodservice sales and distribution partner, Diamond Crystal Brands, will be showcasing organic sweetener solutions for all restaurant operations. With a broad assortment of granulated and liquid sweeteners in sizes ranging from single-serving packets to bulk packaging, the rebranded foodservice line will be available in fall 2015.
The Wholesome! brand's most popular items are its single-serving sweetener packets. Offering packets of Organic Cane Sugar, Natural Raw Cane Turbinado Sugar, Organic Blue Agave and Organic Stevia, these items are perfect for coffee shops, restaurants, cafeterias, hotels or any business that offers beverage service. Sample packets will be available at the Wholesome! booth's coffee beverage station.
Another key item is Wholesome! Organic Blue Agave. It's a pure, natural sweetener extracted from the core of the Blue Agave plant. It has a delicious sweetness that hasn't been watered down, and it's low glycemic, so it does not affect blood sugar. The syrup dissolves quickly in hot and cold beverages and is ideal for sweetening warm coffee, hot tea, smoothies, iced tea or cocktails. Wholesome! will be serving cocktails and lemonade sweetened with Organic Blue Agave at the booth, and the first 2,000 visitors will receive a cocktail recipe book with 18 recipes that feature this popular product.
Wholesome! Organic Blue Agave is Certified USDA Organic and Non-GMO and is also Vegan, Kosher and Naturally Gluten-Free. It comes in 23.5-ounce, 44-ounce, 1-gallon and 5-gallon jug containers. It's also sold in a convenient 750 mL bottle that can fit perfectly in a bar well or on a coffee counter.