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January 10, 2024
Founders of emerging brands are often amazed at how cooperative and supportive other members of the natural and organic products industry are. New Hope writers and editors repeatedly hear this sentiment during interviews.
New Hope editors also see this supportive spirit in contributors to IdeaXchange columns: They don’t get paid for sharing their advice with entrepreneurs and executives. These columns represent the breadth and depth of the knowledge and experience they shared in the past year.
3 ways growing brands can unlock—not extract—value: Like the local news business, the natural products industry has used an extraction mindset to fix their problems—but there's a better way.
How the FDA's new clinical trials guidance affect supplements brands: It’s not clear if the FDA’s guidance regarding clinical trials applies to the dietary supplements industry, but these three experts offered their analysis of the guidance and what it might mean.
3 moves natural products companies should take in this economy: By embracing unconventional strategies, startups can thrive—and even chart long-term success—in today’s challenging financial climate.
How to position yourself to get the investment you need: When it's time to search for money, be sure you have all the information your potential investors will want to see, particularly your brand's market potential.
How to merchandise non-alcoholic beverages: Where should retailers position non-alcoholic beverages? What if they feature functional ingredients? Here's some advice from the industry and other retailers.
Innovation Vitality: Developing your new product pipeline for long-term success – download: Innovation is the heartbeat of the natural products industry. With its visionary entrepreneurs, businesses, farmers, formulators and other luminaries, the industry continues to lead in launching innovative products to meet evolving consumer—and planetary—needs.
Navigating change in 2023 and beyond – download: Experts from NIQ share practical strategies to reach today’s natural shopper and how to thrive in a changing retail environment.
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