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Industry Insights
Does the influence of influencers really work? Does the industry even care?Does the influence of influencers really work in the natural products industry?

The increasing presence—and money—of celebrities in the natural and organic products space might not be a good thing, this strategist says. Read more.

byMax Kabat
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5 Min Read
Ean Brandon
Industry Insights
Trends to watch in the international supplement marketTrends to watch in the international supplement market
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Natalie Kra is the program manager at Packaging Collaborative, a program of One Step Closer.
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Charting a sustainable future: Emerging trends redefine packagingCharting a sustainable future: Emerging trends redefine packaging
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Ean A. Brandon has been an international marketer, salesperson, and consultant in the dietary supplements space for over 12 years.
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Crossing continents brings global clients to the dietary supplements marketCrossing continents brings global clients to the dietary supplements market
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Funding scarcity opens opportunities for steady growth in natural productsFunding scarcity opens opportunities for steady growth in natural products
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