Branding and Marketing

Everyone is excited about your new product packaging, but have you seen it on a retail store shelf yet? Here are a few tips for test-driving that design in the retail environment.

Here are five ways you can utilize social media to start spreading the word and drive foot traffic to your booth at the show before you’ve even set it up.

Organic Voices, led by co-founder and former Stonyfield CEO Gary Hirshberg, is hitting its stride with its Skip the Chemicals campaign and The World’s Most Skippable Ad. Hirshberg will share campaign results and a GRO Organic Update at Natural...

As the most dominant lifestyle factor driving change in consumer behavior, wellness affects women's buying decisions for themselves and their families. Find out the best ways to attract these customers to your products and your store's shelves.

Changing your perspective in these key areas will magnify your brand's growth this year. Here's how to do it.

Start 2020 off strong with these tips for getting results from your social media strategies.

When evaluating new companies for funding or acquisition purposes, investors are increasingly examining the ways that transparency figures into a given pitch and business plan.