Branding and Marketing

To increase the sustainability of their products, Doughp and Semolina Artisanal Pasta replace a portion of flour with ReGrained’s SuperGrain+, an ingredient upcycled from spent beer grain.

As we all must adjust to the new PR normal, here are four trends that natural and organic brands need to be paying attention to.

Understanding effective quality of voice—using creative storytelling and targeting the right audiences—is essential to a brand's success.

Gen-Z founders are entering the entrepreneurial world at a young age but they are arriving with marketing instincts that older executives can learn from. This story was guest edited by Confidence Drink co-founder Brandon Oberfeld.