Branding and Marketing

Using social media can benefit your store's bottom line, but you need a strategy—and a little bit of cash—to do it right.

Consumers care about supporting regenerative agriculture, even if they don’t know all the terms and jargon. Here's how brands can effectively promote their regenerative labels and claims.

As brand storytellers, we can—and should—learn from the way the narrative and documentary storytellers do it.

The Upcycled Certification Standard will be the cornerstone of a certification program that helps consumers prevent food waste with every purchase.

Innovative products and smart marketing strategies elevate private label from its “generic” roots.

Brands and influencers want longer-term partnerships but understanding the nuances of a business partnership is important.

Here, one expert explains why racial sensitivity always has to be part of the conversation, even if brands aren't ready to make concrete changes.