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Branding and Marketing

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Marketing, branding, and packaging tips and resources for building a healthy food, supplement or natural products brand.

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Spark Change: Immunity requires a more holistic approach

Jul 23, 2021

[email protected]: No future in dairy? | CPG price hikes | Online grocery's downward trend

Jul 23, 2021

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Regenerative agriculture for better environmental stewardship – download

Spark Change: 'Healthy' has different meanings to different consumers

Jul 23, 2021

Jul 21, 2021

Secret shopper: What is a Certified B Corporation?

Jul 14, 2021

PCC Community Markets bans sale of plastic water bottles below 1 gallon

Jul 13, 2021

[email protected]: Thrive Market plans $2B IPO | Why bottled water needs to go

Jul 12, 2021

NBJ-Supplement-Business-Report-Cover-Ipad1_0

The nutrition industry's training manual

Following the supplement industry's meteoric 14.5% growth rate, the 2021 edition of NBJ's keystone report tackles the question on everyone’s mind: Where do we go from here?

Highlights

Packaging spotlight: Mission-forward rebrands and other new looks for summer

Jun 30, 2021

Catch these 10 rebrands that have hit store shelves in recent months.

Packaging spotlight: 11 rebrands that energize classic and emerging brands

Apr 20, 2021

Whether it's via a drastic packaging change or just a little extra oomph, these natural products brands are...

what marketers learned 2020 taking a stand brands

How marketers can turn societal upheaval into better branding

Apr 14, 2021

It's clear that 2020 was an historic year for brands to identify who they are to their consumers and take a...

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Marketing strategies that helped four natural CPG brands thrive through COVID-19

Apr 07, 2021

There’s a belief in the natural community that a rising tide lifts all boats. That sense of community was on display through New Hope Network’s Spark Brand Success series this month, as four major players in the food and wellness space came...

10 ways retailers can maximize customer engagement with social media

Mar 12, 2021

Using social media can benefit your store's bottom line, but you need a strategy—and a little bit of cash—to do it right.

5 ways brands can tell their regenerative stories

Mar 09, 2021

Consumers care about supporting regenerative agriculture, even if they don’t know all the terms and jargon. Here's how brands can effectively promote their regenerative labels and claims.

What 'going' to Sundance taught me about brand storytelling

Feb 23, 2021

As brand storytellers, we can—and should—learn from the way the narrative and documentary storytellers do it.

Upcycled Certification Standard approved

Upcycled Food Association announces the adoption of the Upcycled Certification Standard

Jan 15, 2021

The Upcycled Certification Standard will be the cornerstone of a certification program that helps consumers prevent food waste...

Packaging spotlight: 8 rebrands that embrace bold colors and messaging

Jan 13, 2021

New, colorful packaging might be just the thing to inspire shoppers and chase away the winter blues.

Focus and plan to grow your retail shop's marketing program in 2021

Jan 11, 2021

A retail marketing expert shares tried-and-true methods to attract and keep customers coming to your natural products store.

Beginner's guide to private label: What are the challenges?

Jan 05, 2021

Private label is a big part of many retailers’ growth strategies. But what are the downsides? Read on to find out.

Beginner's guide to private label: What are the benefits?

Jan 04, 2021

Innovative products and smart marketing strategies elevate private label from its “generic” roots.

Brands plus influencers: How to make the magic happen

Dec 17, 2020

Brands and influencers want longer-term partnerships but understanding the nuances of a business partnership is important.

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