Branding and Marketing

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Marketing, branding, and packaging tips and resources for building a healthy food, supplement or natural products brand.

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Supplement industry news and updates – April 2021

Apr 13, 2021

5@5: Families of deceased grocery store workers speak out | How mushrooms took over food and beverage

Apr 13, 2021

What the natural product industry can do to combat health disparities in BIPOC communities

Apr 13, 2021

Amazon expands own-brand grocery lineup with Aplenty

Apr 13, 2021

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The future of snacking – webinar

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Bridging the fruit and vegetable consumption gap with TruServ® – infographic

Why the natural products industry should drop the term 'consumer'

Apr 08, 2021

The future of the supplement industry?

Personalized nutrition is attracting attention from industry innovators, formulators and investors alike. Find out how supplement sales driven by personalized nutrition grew 35% to $375M in 2020.

Highlights

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Marketing strategies that helped four natural CPG brands thrive through COVID-19

Apr 07, 2021

There’s a belief in the natural community that a rising tide lifts all boats. That sense of community was on display through New Hope...

10 ways retailers can maximize customer engagement with social media

Mar 12, 2021

Using social media can benefit your store's bottom line, but you need a strategy—and a little bit of cash—to do...

5 ways brands can tell their regenerative stories

Mar 09, 2021

Consumers care about supporting regenerative agriculture, even if they don’t know all the terms and jargon. Here...

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What 'going' to Sundance taught me about brand storytelling

Feb 23, 2021

As brand storytellers, we can—and should—learn from the way the narrative and documentary storytellers do it.

Upcycled Food Association announces the adoption of the Upcycled Certification Standard

Jan 15, 2021

The Upcycled Certification Standard will be the cornerstone of a certification program that helps consumers prevent food waste with every purchase.

Packaging spotlight: 8 rebrands that embrace bold colors and messaging

Jan 13, 2021

New, colorful packaging might be just the thing to inspire shoppers and chase away the winter blues.

Focus and plan to grow your retail shop's marketing program in 2021

Jan 11, 2021

A retail marketing expert shares tried-and-true methods to attract and keep customers coming to your natural products store.

Beginner's guide to private label: What are the challenges?

Jan 05, 2021

Private label is a big part of many retailers’ growth strategies. But what are the downsides? Read on to find out.

Kroger Simple Truth Plant Based-new items

Beginner's guide to private label: What are the benefits?

Jan 04, 2021

Innovative products and smart marketing strategies elevate private label from its “generic” roots.

Brands plus influencers: How to make the magic happen

Dec 17, 2020

Brands and influencers want longer-term partnerships but understanding the nuances of a business partnership is important.

3 branding tips to follow in the age of antiracism

Oct 29, 2020

Here, one expert explains why racial sensitivity always has to be part of the conversation, even if brands aren't ready to make concrete changes.

Packaging spotlight: 9 rebrands that provide respite to pandemic shopping fatigue

Oct 22, 2020

A kombucha rebrand for a national expansion, a touchless label, a certification showcase, a splash of color—rebrands big and small might be the perfect antidote for shoppers in search of inspiration.

6 tips to craft an investor pitch that rocks

Oct 13, 2020

Genevieve Gilbreath, cofounder of Springdale Ventures and president of Naturally Austin, shares the recipe for a successful pitch presentation.

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