Branding and Marketing

Research-backed advice from the World Resources Institute to help promote your plant-based product better.

There's going to be a lot going on at this year's Expo West–here are 10 ways your booth can draw a crowd amid the competition.

Are mainstream beer drinkers starting to care about how their alcoholic beverage of choice is made?

This year's Natural Products Expo West will be saturated with swag from thousands of companies–here's how to make yours stand out.

It is crucial for supplement brands to review their advertising claims in order to avoid being the target of FTC, FDA or class action lawsuits.

While supplement claims must be backed by scientific evidence, randomized controlled trials are not necessarily required.