Branding and Marketing

Your story is your superpower, but how much of the current realities of COVID-19 need to play into your narrative?

Shifting your natural product brand communication strategy right now isn't an option; it's necessary for success.

Here are a few considerations for your current packaging and branding as consumer packaged goods fly off shelves during the pandemic.

Creative approaches to virtual communication are bridging the (physical) gap.

Following the cancellation of Natural Products Expo West 2020, New Hope Network is launching #InfluencersMakingLemonade—a program that effectively connects would-be exhibitors with registered social media influencers.

Marketing and public relations experts weigh in on what, if anything, natural products brands should share with consumers during the coronavirus pandemic.

More people are spending time online, and your brand needs to be mindful of what content it's sharing amid the pandemic.