Branding and Marketing

Elliot Begoun of The Intertwine Group reveals the key element to consider when developing your sales channel strategy.

When the aim of your brand's marketing strategy is to make customers feel valued and special, you've already beat out the bulk of the competition.

A health and nutrition brand can effectively market its supply chain transparency to consumers by using a strategic plan that includes several content assets.

As millennials and Gen Z become the largest groups of consumers, both brands and retailers must make authentic connections to earn their business.

No matter their age, consumers who research health and climate issues via the internet tend to share many values.