Branding and Marketing

Bohana, Makomas and Soñar! are inspiring and forging new paths in the natural products industry.

These four Expo East Pitch Slam semifinalist brands are leading with innovation in the natural products industry.

Consumers are more familiar with probiotics than prebiotics, but brands can take advantage of that knowledge to increase awareness of prebiotics’ benefits.

Although the reasons for Hain’s declining sales likely are numerous, one stands out: The company stopped focusing on customers.

Elliot Begoun of The Intertwine Group reveals the key element to consider when developing your sales channel strategy.

When the aim of your brand's marketing strategy is to make customers feel valued and special, you've already beat out the bulk of the competition.