Branding and Marketing

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Marketing, branding, and packaging tips and resources for building a healthy food, supplement or natural products brand.

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How mission-based businesses are driving innovation

Sep 22, 2020

The Analyst's Take: 3 insights from Nutrition Business Journal's Immune Health Report

Sep 22, 2020

Unboxed: 6 products that embrace Palm Done Right

Sep 22, 2020

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Spark Change Soapbox Series: Democratizing CBD with Charlotte’s Web

Sep 11, 2020

Spark Change brands elevate the plant-based movement

Sep 17, 2020

3 Black-owned brands to watch for at Spark Change

Sep 16, 2020

8 new green packaging innovations

Sep 11, 2020

The year supplements broke $50B in sales

Supplement data is more crucial than ever with our industry halfway through the most unpredictable year in the report's 25-year history.

Highlights

How can back-to-school brands keep up in the COVID-19 landscape?

Sep 02, 2020

A widespread shift to at-home learning makes online offerings especially important.

How brands can connect with consumer niches

Aug 10, 2020

Find CPG success by focusing on authentic, impact-driven connections with influencers and personalization...

How to create a detailed buyer persona

Jul 24, 2020

Brands should know who exactly their core consumer is. Detailed buyer personas can help at any stage of business.

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What to think about when choosing a brand spokesperson

Jul 13, 2020

Yes, brands need to have influencers as spokespeople at the ready. Here's what to consider when selecting such a brand representative.

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The power of partnerships – article

Jun 25, 2020

Together, Sabinsa and Nutrawise bring transparency, quality and heart to store shelves

Packaging spotlight: 10 color-conscious rebrands

Jun 24, 2020

These new, vibrant packaging redesigns are breathing life into store shelves.

How should natural brands show up right now?

Jun 22, 2020

Many founders are wondering how to best respond to the unrest and civil discourse unfolding across the U.S.—here are several pointers.

6 winning brand-influencer partnership examples

Jun 10, 2020

Influencers share their tips on what paves the way for fruitful partnerships with brands.

How sports nutrition brands need to rethink their marketing messages

Jun 04, 2020

An era of coronavirus social distancing has consumers taking fitness outdoors, thus a sports nutrition industry focused on body...

4 tips for promoting climate action when coronavirus dominates

May 04, 2020

Many lives depend on how the world's industries mitigate two crises at once—global climate change and COVID-19.

5 ways to own e-commerce in today's reality

May 04, 2020

The landscape might be changing, but natural products brands can set a solid e-commerce foundation for present and future success.

Tailoring the customer experience in the changing retail landscape

May 01, 2020

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How to master social media in the time of COVID-19

Apr 29, 2020

Your story is your superpower, but how much of the current realities of COVID-19 need to play into your narrative?

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