Branding and Marketing

An era of coronavirus social distancing has consumers taking fitness outdoors, thus a sports nutrition industry focused on body building could be forced to pivot marketing to match new habits.

Many lives depend on how the world's industries mitigate two crises at once—global climate change and COVID-19.

The landscape might be changing, but natural products brands can set a solid e-commerce foundation for present and future success.

Here are a few considerations for your current packaging and branding as consumer packaged goods fly off shelves during the pandemic.

Creative approaches to virtual communication are bridging the (physical) gap.

There are many complexities involved when changing a natural product brand name after over 10 years in operation.