Branding and Marketing

The recent success of plant-based meat is quickly pushing the category towards commoditization. As the current publicly-held face, here's how Beyond Meat could use new monies to build something more than a slew of products–namely, a brand.

These six brands will surely inspire you to step up your Instagram game.

Consumer email marketing can be a crucial, yet often overlooked, piece of your natural product brand's digital marketing strategy.

Adding influencers into your brand's marketing strategy will increase brand awareness, traffic and ultimately sales. Here is one influencer's take on how to go about initiating and strengthening these partnerships.