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Branding and Marketing

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Marketing, branding, and packaging tips and resources for building a healthy food, supplement or natural products brand.

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Organic Trade Association names 2021 Leadership Awards honorees

Oct 15, 2021

[email protected]: Plant-based food critics | Immunity marketing | Seed oil problems

Oct 15, 2021

Natural Grocers enacts wage increase

Oct 15, 2021

Monitor: Natural shoppers aren’t downsizing their grocery shopping expectations for COVID-19

Oct 14, 2021

Oct 12, 2021

9 trends finds and so much more from the Natural Products Expo East floor

Sep 30, 2021

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The data behind the sports nutrition boom – infographic

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Spark Change Soapbox Series: The growth of plant-based protein for a more nutritious world

NBJ-Supplement-Business-Report-Cover-Ipad1_0

The nutrition industry's training manual

Following the supplement industry's meteoric 14.5% growth rate, the 2021 edition of NBJ's keystone report tackles the question on everyone’s mind: Where do we go from here?

Highlights

Monitor: Natural channel shoppers buy sleep and stress products while conventional shoppers left out

Sep 30, 2021

The early 2020s are standing out as stressful and sleepless years but it’s becoming clear that the natural products industry is not...

5 packaging redesigns honored by Designalytics Effectiveness Awards

Sep 10, 2021

See which three standout natural products industry members made the exclusive list.

'Instagram is where it's at' for marketing | Cambridge Naturals

'Instagram is where it's at' for marketing your natural products store

Sep 02, 2021

Cambridge Naturals co-owner Emily Kanter has been marketing her family's store on Instagram for 8 years. Here...

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Packaging spotlight: Mission-forward rebrands and other new looks for summer

Jun 30, 2021

Catch these 10 rebrands that have hit store shelves in recent months.

Packaging spotlight: 11 rebrands that energize classic and emerging brands

Apr 20, 2021

Whether it's via a drastic packaging change or just a little extra oomph, these natural products brands are debuting a new look.

How marketers can turn societal upheaval into better branding

Apr 14, 2021

It's clear that 2020 was an historic year for brands to identify who they are to their consumers and take a stand. Here are five lessons marketers and brand executives are taking into 2021.

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Marketing strategies that helped four natural CPG brands thrive through COVID-19

Apr 07, 2021

There’s a belief in the natural community that a rising tide lifts all boats. That sense of community was on display through New Hope Network’s Spark Brand Success series this month, as four major players in the food and wellness space came...

10 ways retailers can maximize customer engagement with social media

Mar 12, 2021

Using social media can benefit your store's bottom line, but you need a strategy—and a little bit of cash—to do it right.

5 ways brands can tell their regenerative stories

Mar 09, 2021

Consumers care about supporting regenerative agriculture, even if they don’t know all the terms and jargon. Here's how brands...

What 'going' to Sundance taught me about brand storytelling

Feb 23, 2021

As brand storytellers, we can—and should—learn from the way the narrative and documentary storytellers do it.

Upcycled Food Association announces the adoption of the Upcycled Certification Standard

Jan 15, 2021

The Upcycled Certification Standard will be the cornerstone of a certification program that helps consumers prevent food waste with every purchase.

Packaging spotlight: 8 rebrands that embrace bold colors and messaging

Jan 13, 2021

New, colorful packaging might be just the thing to inspire shoppers and chase away the winter blues.

Focus and plan to grow your retail shop's marketing program in 2021

Jan 11, 2021

A retail marketing expert shares tried-and-true methods to attract and keep customers coming to your natural products store.

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