Branding and Marketing

With the right content and some tools, you can take advantage of social media's video capabilities to connect with your ideal audience.

Planning and executing successful promotions is difficult, but they are too important to disregard. Consider these experts’ advice before you schedule your next event.

Elliot Begoun of The Intertwine Group reveals the key element to consider when developing your sales channel strategy.

For founders Pete and Maria Garcia Brennan, Soñar! began as a personal mission to lift up their community.

Bluebird Botanicals Chief Marketing Officer discusses tactics for banking, labeling and product differentiation in the largely undefined CBD marketplace.

A health and nutrition brand can effectively market its supply chain transparency to consumers by using a strategic plan that includes several content assets.