Branding and Marketing

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Marketing, branding, and packaging tips and resources for building a healthy food, supplement or natural products brand.

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Latest

Imperfect Foods secures $95M investment commitment in Series D round

Jan 22, 2021

4 considerations for setting 2021 business goals

Jan 22, 2021

7 natural food brands celebrities put their money in

Jan 22, 2021

5@5: President Biden expands food stamps | Instacart fires employees who voted to unionize

Jan 22, 2021

Jan 13, 2021

New Hope Network editors' top product picks for 2020

Jan 08, 2021

10 not-to-miss vegan grocery stores across the US

Jan 21, 2021

Monitor: Consumers plan steady or increased supplement use post-vaccination

Jan 14, 2021

What does the future hold for the immunity category in the health and nutrition industry?

The events of 2020 will forever impact immune health's future. We've pulled together the market data, proprietary surveys, and investment tracking into a report that calls out the new era in immunity.

Highlights

Upcycled Certification Standard approved

Upcycled Food Association announces the adoption of the Upcycled Certification Standard

Jan 15, 2021

The Upcycled Certification Standard will be the cornerstone of a certification program that helps consumers prevent food waste with every...

Packaging spotlight: 8 rebrands that embrace bold colors and messaging

Jan 13, 2021

New, colorful packaging might be just the thing to inspire shoppers and chase away the winter blues.

Focus and plan to grow your retail shop's marketing program in 2021

Jan 11, 2021

A retail marketing expert shares tried-and-true methods to attract and keep customers coming to your natural...

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Beginner's guide to private label: What are the challenges?

Jan 05, 2021

Private label is a big part of many retailers’ growth strategies. But what are the downsides? Read on to find out.

Beginner's guide to private label: What are the benefits?

Jan 04, 2021

Innovative products and smart marketing strategies elevate private label from its “generic” roots.

Brands plus influencers: How to make the magic happen

Dec 17, 2020

Brands and influencers want longer-term partnerships but understanding the nuances of a business partnership is important.

3 branding tips to follow in the age of antiracism

Oct 29, 2020

Here, one expert explains why racial sensitivity always has to be part of the conversation, even if brands aren't ready to make concrete changes.

Packaging spotlight: 9 rebrands that provide respite to pandemic shopping fatigue

Oct 22, 2020

A kombucha rebrand for a national expansion, a touchless label, a certification showcase, a splash of color—rebrands big and...

6 tips to craft an investor pitch that rocks

Oct 13, 2020

Genevieve Gilbreath, cofounder of Springdale Ventures and president of Naturally Austin, shares the recipe for a successful...

How to nail a virtual pitch

Oct 02, 2020

Entrepreneurs should tailor presentations to suit the audience and streamline their messaging when pitching virtually.

7 ways to compete with private-label brands

Sep 28, 2020

As more consumers and retailers purchase private-label brands, here’s what natural products entrepreneurs can do to maintain their edge.

How can back-to-school brands keep up in the COVID-19 landscape?

Sep 02, 2020

A widespread shift to at-home learning makes online offerings especially important.

How brands can connect with consumer niches

Aug 10, 2020

Find CPG success by focusing on authentic, impact-driven connections with influencers and personalization through consumer-generated content.

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