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Branding and Marketing

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Marketing, branding, and packaging tips and resources for building a healthy food, supplement or natural products brand.

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Where did natural foods investments go?

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Economic state of the industry – video series

Unboxed: 8 products celebrating flavors from around the world

Jan 25, 2023

Nutrition Business Journal's Supplement Business Report

NBJ’s highly anticipated report is now available. Get the data you need to thrive in the fast-changing supplement and nutrition industry and stay ahead of the market.

Highlights

The Fresh Market is positioning its fully prepped, read-to-cook meals as Valentine's Day options for couples or families.

How The Fresh Market promotes pre-made meals via shoppable videos

Jan 24, 2023

Widely viewed shoppable livestreams bring The Fresh Market's holiday meals, game-day spreads and tempting treats directly to new and...

Why natural product marketers shouldn’t overlook aging consumers

Jan 18, 2023

Often misunderstood and ignored, the 55-and-up demographic is active, engaged and eager for high-quality natural...

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Articulating impact in ESG – article

Jan 04, 2023

With ESG continuing to trend upwards moving into 2023, we caught up with Colleen Rozillis, Moss Adams partner...

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Delivering health and optimal nutrition for all – animated video

Dec 20, 2022

Not all consumers have access to quality nutrition, and even those who do may need specific nutrients for optimal health. Dietary supplements can bridge this gap with quality products and transparent communications. Learn how brands can play a...

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Helio presents 2023’s hottest trends in food, beverage, and VMS – webinar

Dec 19, 2022

With the most comprehensive data sets available, Helio provides brands the data they need to grow.

Adesso Solutions makes it easy to understand your trade spend in 2023 – webinar

Dec 06, 2022

With over 20 years of experience in the CPG industry, the experts at Adesso Solutions make it easy for businesses to understand their trade spend and make it work for them.

Inside Organic: Organic ingredients and messaging to today’s consumer – webinar

Nov 22, 2022

At this Inside Organic SupplySide West session, NielsenIQ shares where organic fits in today’s market trends and key areas of growth. Inside Organic unveils its custom research on the organic messages resonating with today’s organic consumer. And...

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Health and wellness have evolved – article

Nov 18, 2022

Commitment across multiple environmental and social pillars indicates greatest opportunity for growth and alignment with...

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Helping brands understand the sustainable consumer mindset – download

Nov 17, 2022

As consumer awareness around sustainability grows, NielsenIQ offers comprehensive solutions for brands to effectively reach the...

Inside Organic Summit – webinar

Sep 16, 2022

Natural product industry experts, brands and retailers tackle organic messaging

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Consumer marketing trends for 2023: What CPG marketers need to know – download

Sep 15, 2022

Do you truly understand your customers—and how to best connect with them? Here’s what to know amidst an ever-evolving digital marketing landscape. Understanding your customers—and potential customers—has never been more important. It has also...

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Supplement industry news and updates – August 2022

Aug 23, 2022

Inside the Bottle brings you the latest supplement industry news in this monthly roundup.

Break into Whole Foods: Tips from Little Secrets CEO Vandervoet

Jul 12, 2022

A non-GMO, fair-trade chocolate brand executive explains what the natural food retailer will want to know before it puts your brand on its shelf.

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