No Easy Win for Tesco's Fresh & Easy Concept

Since opening its fi rst Fresh & Easy Neighborhood Market store in the
United States last November, Tesco has expanded aggressively to 61 stores.
The British retail giant has adapted its original business model to better suit
U.S. consumers, though some analysts say the verdict is still out on whether
Americans will embrace the Fresh & Easy concept. “We’ve been very pleased with what we’ve seen,” said Brendan Wonnacott, spokesperson for Fresh & Easy. “In fact we’ve

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