VIRUN and the Specialty Products Division at Hormel Foods announce the granting of patent number 8,741,373 after only three years. This patent marks VIRUN’s first joint patent grant since the company’s inception and accentuates the growing trend toward smaller research and development cooperation with large, professional corporate organizations, such as Specialty Products at Hormel Foods. These types of joint ventures lead to avant-garde thinking and accelerated new product categories that inevitably stimulate and satisfy consumer demand.
Omega-3 EPA and DHA in certain foods and beverages
Together, Specialty Products Division at Hormel Foods and VIRUN have developed dozens of finished product applications utilizing this particular patent combined with omega-3 EPA and DHA, such as single-serving smoothie ready-to-drink beverages, baked good products, tomato sauces, dips, orange juices and low-fat dairy products. These products do not just include omega-3 EPA and DHA but go above-and-beyond the usual doses of EPA and DHA typically found in a food or beverage. One notable application developed using patent number 8,741,373, is a 600 mg EPA and DHA 8-ounce smoothie with 10 grams of protein that is stable under ambient conditions for up to a year unopened. No matter what food, beverage or supplement application, Specialty Products Division at Hormel Foods and VIRUN deliver innovation that exceeds expectation with their patented technology.
Joint innovation: Where has it gone?
Great ideas are the lynchpin of great inventions. As individuals, our ideas can often be limited by the extent of our own experiences and understanding. However, as a collective group, where more than one individual contributes to the idea, the corroborative effort spans further than what we may have invented ourselves. Specialty Products Division at Hormel Foods and VIRUN demonstrate this concept—that collective thinking and joint innovation can be used to create great products which draw upon the strengths of the collaborating entities. The Specialty Products Division at Hormel Foods can allocate its extensive knowledge of successful brand-inclusion and product development while VIRUN contributes its unique Nutra-BIOsciences delivery technology platform; the ultimate creation is an infusion of patented ingredients for foods, supplements and beverages, such as the FUXIONS™ brand of ingredients offered by Hormel Foods.
Nicole Shute, marketing manager at Specialty Products Division at Hormel Foods, commented, “We have an entire menu of developed products with omega-3 EPA and DHA that we can offer our customers. Using this patent, we can deliver almost any oil or non-polar compound.”
Chet Rao, strategy and business development manager at Specialty Products Division at Hormel Foods and co-inventor of patent number 8,741,373, stated, “We collaborated with Philip Bromley, CEO of Virun, four years ago and this application being granted shows that joint innovation between two companies can be successful.
FUXIONS branded ingredients
New food, beverage and supplement applications can be difficult to develop, and the resources required to achieve the desired specification can also be expensive and time consuming. Specialty Products Division at Hormel Foods takes the burden away from having to develop the application internally. Contact Specialty Products Division at Hormel Foods today and make an impossible concept a reality.