Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, announces a working relationship with AHD International, a distributor of new-to-market nutraceutical and functional food ingredients. IMG is coordinating with the company to create and manage a long-term public relations campaign focusing on AHD's branded ingredient, LuraLean(R).
A condensed, water-soluble, dietary fiber formula to support weight loss, LuraLean is 100 percent natural, plant-based and is available in several grades for use in a variety of food, beverage and supplement applications. LuraLean is manufactured using a proprietary extraction process to ensure purity. The ingredient is GRAS-certified, patented in 33 countries and has been approved for use in the European Union.
"AHD International has brought to market a branded ingredient backed by more than 14 safety studies and 60 clinical trials to ensure sound weight loss results," said Jeff Hilton, IMG co-founder and partner. "In an industry where self-regulation is paramount, LuraLean offers a distinctive weight loss formula in a category overrun with questionable, and often unhealthy, products. The ingredient’s efficacious background will allow IMG to execute an effective, results-oriented public relations campaign."
Integrated Marketing Group (www.imgbranding.com) is a decade-old marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. IMG was the first agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements.
About AHD International:
AHD Interntional (www.ahdintl.com) is a major supplier of the highest quality new-to-market nutraceutical ingredients and functional food products to manufacturers, wholesalers and food companies worldwide. AHD's triple-check system ensures that products are evaluated for natural purity, consistency and exceptional quality.