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Natural Foods Merchandiser

Infographic: Color your store profitable

Infographic: Color your store profitable

When it comes to making in-store choices, products must appeal to the eyes before they have a chance of landing in consumers’ hands. That’s why visual cues, including color, play a key role in how customers perceive a marketing message, identify with branding and are ultimately enticed to buy.

For a broader spectrum of spending in your store, check out this infographic for some insight into how colors affect purchases, with ways to cash in on the 85 percent of shoppers placing color as a primary reason for buying a particular product.

infographic how do colors affect purchases

Source: KISSmetrics blog.kissmetrics.com/color-psychology

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