This month, help shoppers trade Skittles and SweeTarts for more healthy Halloween fare by offering ample natural snack ideas and fixings. Sample air-popped popcorn seasoned with cinnamon, cocoa powder or spice blends, and give fair trade–certified chocolate and nuts prominent placement. Promote healthy baking and frappe making by placing pumpkins and other luscious fall fruits next to natural cream, butter and piecrust ingredients.